Google Analytics helps you analyse visitor traffic and paint a complete picture of your audience and their engagement with user generated content.
- Install the Google Analytics Plugin. This plugin makes it easier to track specific types of events, which you can analyse further to find engagement levels for specific content and widgets.
- Start the configuration by entering a Google Analytics tracking ID. This must be a Universal Analytics tracking ID (e.g. UA-12345678-1). This code can be found on the Admin > Property > Property Settings section of Google Analytics under the Tracking ID field, or follow the instructions in this Google Analytics help guide.
- NOTE: If you'd like to first test the Google Analytics integration within the widget, we recommend you generate a separate "staging" tracking ID to test with. This will ensure you do not effect your production analytics with false information during the staging process.
- Select which events you want to track:
- Widget Event > Load More: The user has scrolled to the end of the initially loaded widget content, and clicked to load more
- Tile Events > Tile being expanded: For widgets that have the expanded tile feature, you can see when the user has clicked on content to see the larger view
- Tile Events > User name / handle being clicked: The user has clicked on the network username or @handle
- Tile Events > Share button being clicked: The user has selected to share the content on a social network (sharing must be enabled on the widget)
- Tile Events > ShopSpot flyout being shown: The user has browsed a tile on a stack that has Social Commerce enabled, found content with a ShopSpot and viewed the product detail
- Tile Events > ShopSpot action being clicked: The user has clicked the call-to-action button in the ShopSpot
- Customise the Event Category Name
- Display the Original Post URL rather than the dynamic Event label for Tiles.
The specific events will be displayed in Google Analytics as follows:
- Load more
- Tile expand
- Username or Handle click
- Share click
- ShopSpot flyout
- ShopSpot click
See examples in the Event Action table of the below image.
For further information please log a support ticket.