Stackla's Rights Management features provide a streamlined way of asking users for their permission to repurpose their content for your own marketing purposes (email marketing, ads, etc.), gain explicit approval of T&Cs, or provide additional information, such as age, name, or email.
There are two methods to rights-managing aggregated content:
RIGHTS VIA RESPONSE
This is the simplest process to request rights from your users. In this process a rights-request is sent to a content creator, via the corresponding social network. The request contains an acceptance hashtag which the content creator must respond with in order to grant rights.
Rights via Repsonse can be initiated by both the moderator and the content creator.
Rights via Response can be initiated on a per Tile basis or as a Batch request.
Read more about Rights via Response.
RIGHTS VIA REGISTRATION
This method is slightly more complex as it provides steps for data-collection, and explicit T&Cs approval. Rights via Registration can be initiated by both the moderator and the content creator, which is particularly useful for competitions.
Eg: Competition entrants can confirm their entries, provide additional information, and at the same time approve rights to their content.
In this approach, the user's workflow is:
- Opens the provided link/URL.
- Agrees to the Terms & Conditions.
- Approve Rights to one or multiple posts.
- Provide Data, like name, birthday, etc. (optional).
- Upload the original high-res version of their media (optional) (more info).
Rights via Registration can be initiated on a per Tile basis or as a Batch request for Twitter and Instagram.
Read more about Rights via Registration.