From time to time, customers ask us how to get the most out of Facebook hashtags within Stackla. The good news is, Stackla can aggregate Facebook hashtags.
The main thing to keep in mind is hashtag visibility on Facebook is heavily influenced by privacy settings. For a Facebook hashtag to be useful in a campaign, marketers need to educate users to make their posts ‘public’ and to directly post to your business's Facebook page.
We recommend customers focus their efforts on Twitter and Instagram for hashtag campaigns. As Molly McHugh from Digital Trends explains:
“Twitter’s limited character count means adding metadata is just plain useful – same goes for Instagram. You’re posting images, usually without long, drawn out explanations (hopefully; don’t be that guy). Hashtags work as a way to define it, or connect it to something similar. On Facebook, you connect to people who are “similar,” usually friends, family, colleagues or friends of friends. On Twitter and Instagram you connect to the things people are saying or showing. Thus, a hashtag helps you make that connection.”
We tend to agree Molly!
In saying all of this, we do understand that Facebook is central to a lot of our customers’ marketing efforts, so if you can’t live without it here are some tips to get the most out of Stackla:
Drive fans to your page instead of using a hashtag
Encourage people to visit your Facebook page and share their content directly to your timeline. Not only will this increase engagement on your page, it will also expose your pre-existing content to an audience wider than your existing fanbase. Posts to your Facebook page’s timeline can be easily aggregated with Stackla - here’s how.
If using Facebook hashtags, ensure your audience sets their posts to ‘public’
Facebook’s privacy settings mean only ‘public’ content is available to Stackla. So if you’re using Facebook hashtags in a campaign, ensure your audience is well aware they’ll need to set their posts to ‘public’- here’s how. Incorporate this messaging throughout all your campaign touch-points - collateral, landing pages, social media posts, email marketing…
Happy Facebook campaigning!