When aggregating from Facebook, two types of terms can be created:
Page Name/URL - Used to aggregate official and/or public content that has been posted directly to a specific company Facebook page. For example:
Comment URL - Aggregate comments from public profiles that have been added to a specific Facebook post. For example:
Note: If you have not connected your Facebook Page token to your Stack, Fan Posts and Comments will come into your Stack without a Username, User Handle and/or Avatar. To find out how to connect your Facebook Page token, click here.