Yes, but there’s a couple of things to consider.
- Stackla will ingest all content posted after a term is created.
- When ingesting an Instagram hashtag, Stackla looks for the hashtag in the post caption.
Let’s take a look at how this works.
Example 1: Hashtag in the post caption
Let’s say you created a new Stackla Instagram term (#Stacklalife).
6 hours later, an Instagram post with an image caption containing the hashtag #Stacklalife is published:
As the Instagram post was published with a hashtag in the caption after you created the Stackla term, this post will be ingested.
Example 2: Hashtag as a comment on an old post
Let’s say you created a new Stackla Instagram term (#Stacklalife) yesterday.
In this example, the #Stackalife hashtag is added as a comment to an existing Instagram post (published 21 weeks ago):
In this scenario, the post won’t be ingested.
The reason this won’t be ingested is because
- The post was published before the Stackla term was created
- The hashtag (#Stacklalife) was not in the caption of the image
Example 3: Hashtag as a comment on a new post
Let’s say you created a new Stackla Instagram term (#Stacklalife).
10 minutes later, you post a photo on Instagram. You remember that you forgot to hashtag the photo so you go back and add #Stacklalife as a comment:
In this scenario, the post won’t be ingested.
The reason this won’t be ingested is because the post does not contain your Stackla Instagram term (#Stacklalife) in the caption.
Running an Instagram photo competition?
To ensure your Instagram photo competition runs smoothly, we recommend:
- Setting up your Instagram hashtag terms at least a few days prior to your competition launch, to ensure Stackla is ingesting content when your competition commences.
- Instructing competition entrants to publish their entries with the hashtag in the post caption.
- Using Stackla’s Rights Management feature to ensure entrants comply with your competition terms and conditions.